Senior Manager, Digital Marketing - Licensing

A global life sciences company supporting pharmaceutical, biotech, and advanced manufacturing clients with high-value, complex solutions. The organization operates in a highly technical, regulated environment and partners with leading innovators to bring cutting-edge therapies and technologies to market. With a strong international footprint, it combines scientific expertise with commercial excellence, focusing on long-term partnerships, quality, and continuous innovation across its service portfolio.

Digital Strategy & Planning

• Own and execute the digital marketing strategy aligned with commercial priorities and pipeline growth objectives.
• Translate complex value propositions into impactful digital campaigns across paid, owned, and earned channels.
• Continuously optimize campaign performance using data insights, stakeholder feedback, and AI-enabled tools.
• Leverage competitive intelligence and audience insights to enhance targeting and engagement.
• Execute digital initiatives including newsletters, blog content, webinars, and industry events.

Campaign Management & Demand Generation

• Plan and deliver integrated digital campaigns focused on lead generation, nurturing, and account-based marketing (ABM).
• Manage end-to-end campaign execution from briefing and asset creation to deployment and performance tracking.
• Collaborate with CRM and marketing operations teams to ensure effective lead management and reporting.
• Lead email marketing initiatives including segmentation, automation, A/B testing, and optimization.
• Manage and optimize the digital marketing budget based on performance and commercial impact.
• Support digital promotion of events and webinars, ensuring timely lead delivery to sales teams.

Content Development & Optimization

• Oversee creation of high-quality digital content (e.g., landing pages, emails, videos, infographics, interactive assets).
• Ensure content accuracy, compliance, and relevance for technical and scientific audiences.
• Maximize content value through repurposing across channels and formats.

Website & Digital Experience

• Own and optimize the digital experience on the corporate website, ensuring content is up-to-date and conversion-focused.
• Collaborate with web and UX teams on enhancements, CRO initiatives, and accessibility compliance.
• Contribute to SEO/AEO strategies, including keyword research, on-page optimization, and performance tracking.

Marketing Technology & Data

• Use audience and performance data to improve targeting, personalization, and ROI.
• Identify and implement new technologies, automation tools, and AI capabilities to enhance marketing effectiveness.

Stakeholder Management & Reporting

• Act as the primary digital marketing partner to commercial and business stakeholders.
• Deliver clear reporting, insights, and recommendations to senior leadership.
• Ensure alignment with global marketing teams on brand, messaging, and campaign strategy.
• Monitor performance, identify risks and opportunities, and drive continuous improvement. 

Must-Have

• Bachelor’s degree in Marketing, Digital Communications, Life Sciences, or related field.
• 5+ years of experience in digital marketing, ideally in a B2B or technical environment.
• Proven track record in delivering integrated digital campaigns with measurable impact.
• Strong expertise in SEO/SEM, content marketing, email automation, web analytics, and campaign management.
• Hands-on experience with marketing technologies (e.g., Marketo, Salesforce, GA4).
• Strong analytical mindset with the ability to translate data into actionable insights.
• Ability to manage multiple projects with high attention to detail and deadlines.
• Excellent communication skills and experience working cross-functionally.
• Ability to understand and communicate complex or technical subject matter.

Nice-to-Have

• Experience in life sciences, biotech, pharma, or related industries.
• Familiarity with CMS platforms (e.g., Sitecore, Drupal, WordPress) and analytics tools (e.g., GA4, Tableau, Looker).
• Knowledge of GDPR-compliant marketing practices.
• Experience working with external agencies.
• Background in marketing complex, consultative solutions with long sales cycles.

Only candidates with an existing right to work in Switzerland (EU/EFTA citizenship or a valid Swiss work permit) will be considered.

• Full-time, maternity leave cover
• On-site: 80% (4 days/week)