How to strengthen your personal brand

Posting date: 30 March 2021

Personal branding is everywhere in today’s digital age. With the rise of influencers on social media platforms, personal branding has become an industry in itself – and it’s now a vital part of an employee’s journey as they build their career. The concept of the personal brand is well established in the business world. A personal brand lays the foundation for success in the future, so it’s important to start building your public persona early.

 

Since there’s now so much competition in this changing workplace landscape, it’s never been more important to build a strong personal brand that enables you to stand out uniquely from other professionals. Research has shown that employers frequently screen candidates through social media. Therefore, how you present yourself online is now crucial for securing job opportunities. But how do you brand yourself online and build credibility? Here are some keys ways that professionals can improve their digital footprint and build a strong personal brand. 

 

Create an engaging social media presence 

 

With the growth of LinkedIn, blogging, and other social media networks, it’s never been easier to create a compelling social media presence. One of the best ways to impress employers and strengthen your personal brand is by adding as much detail as possible to your LinkedIn profile. This includes showcasing your endorsed skills, an interesting headline and a creative description that discusses your accomplishments and any recommendations. It’s important to make sure your social networks tell a cohesive story, which can help to establish yourself as a positive, friendly professional, boosting your personal brand as a result.

 

Be consistent in your communications

 

When it comes to building and strengthening your personal brand, it’s important to know that results won’t happen immediately. It’s a lifelong commitment that requires patience. However, without consistency in your communications, it’s very difficult to make any progress. For example, all your social media channels need to have the same tone of voice and communicate the same message. Even the smallest of inconsistencies can have an impact on personal brand effectiveness. It can be difficult to think of yourself as a brand, but personal branding is all about consistently reinforcing your story, whether that’s through written content or video. Your CV says a lot about your experience, but when you’re consistently publishing original content, it demonstrates to employers that you’re self-motivated and passionate about your career.

 

Find a niche and make it your own

 

It’s much easier to be consistent with your messaging when you have a focus. One of the best ways to strengthen your personal brand is by showing that you’re well versed in a single topic. For example, if you’re looking to move into the financial services sector, keep your messaging focused on that target demographic, as it will be much easier for others to define your personal brand. Having a niche focus is important because it allows you to build your brand around your desired market or ideal employer. Narrowing the focus around your personal brand makes you more easily identifiable and can lead to more specific job opportunities. 

 

Network effectively

 

Networking is hugely important in building and maintaining your personal brand. So, make sure you engage with people online and offline and cultivate these relationships over time. There is a multitude of ways to connect with people, like joining groups and conversations on social media. While networking through LinkedIn is key, take the time to attend networking events and virtual conferences to meet valuable, relevant people who can help with your career. All of these relationships contribute to the development of your personal brand, because the more you engage, the more you grow.

 

Are you looking for the next step in your career?

 

Building a strong personal brand is hugely important for your career growth. Always invest time in engaging with new relationships, conferences and projects that you could showcase, as a part of your brand. The idea of a brand no longer just applies to companies. At Swisslinx, we’re passionate about career development and helping candidates secure their ideal role. We constantly add value to our clients and candidates and are dedicated to building positive relationships with those we work with. Our team of specialist consultants recruit for roles in various markets, including financial servicesdigital and technology, as well as health and life sciences. If you’re seeking a new role, contact our team today to discuss how we can help.

How to maintain company culture while working remotely

Remote working has become a way of life for many employees. Businesses throughout the world have to adapt and become more agile, with many taking on a hybrid work model. While there’s likely to still be organisations that want employees to get back into the offices permanently, there’s now a much greater demand for remote working and flexibility. There’s certainly a widespread acceptance that remote working is the future. And as organizations have taken to the post-pandemic world, maintaining company culture has become all the more important. Since employees don’t need to be physically in an office to work, companies will need to pay extra attention to their culture and ensure their teams are happy and fulfilled. Reinforce company values With remote teams, it’s even more important for managers and leaders to acknowledge the values of a company. This is particularly crucial when onboarding new hires remotely. For example, the way problems are solved within the business in a remote environment need to be reinforced to employees, as well as how core decisions will continue to be made. All of this should reflect aspects of the company culture. When leaders relay information about the company’s policies and practices, it reminds employees that culture and structure still exists. Due to remote working, the boundaries of culture can be difficult to define – so companies must focus on establishing expectations and promoting a strong work ethic to help maintain culture. Establish trust One of the best ways to maintain company culture while working remotely is to build trust and transparency throughout the organisation. Thanks to digital tools, it’s never been easier to stay connected with people and build relationships. With a remote team, managers need to show confidence in their team and maintain the trust that was built back in the office. For example, leaders and managers should be always open to collaboration and sharing solutions to problems. That way, everyone will feel connected and part of a team, which can remove any feelings of isolation that can come from working from home. Create a sense of accountability In the remote working world, it’s important to empower your team members to be proactive and take initiative. When managing a remote team, you need to avoid simply delegating tasks but instead create a workflow for your team that allows them to take a lead on projects. This creates an environment of accountability which helps maintain the culture you may have had back in the office. Personal responsibility is an important part of many businesses, so translating this into a remote environment is an excellent way of maintaining culture. Set new targets Companies must set all employees new objectives as priorities change. In a remote environment, there are likely to be some significant changes to company goals. Setting monthly and weekly targets is a great way to foster company-wide motivation and it creates a strong work ethic across teams. As in the office, employees will be driven to achieve company goals if they understand what they are. That’s why setting a vision for the work is essential and understanding how people are feeling with regards to meeting their targets in the new normal. Also, leaders should continually share what the company has achieved through communication tools, as well as business goals, all of which cultivate a sense of company culture. Swisslinx can drive your recruitment forward At Swisslinx, we have an excellent track record of providing the best recruitment solutions to companies in a range of sectors, from financial services and digital to healthcare and life sciences. As a leading recruitment agency in Swisslinx, we have access to an array of talent to help your business grow and develop. We pride ourselves on building effective relationships with clients and candidates. Contact us today if you would like to find out more about how we can help your recruitment. Also, please keep reading our insights page for more interesting articles.

READ MORE

Why internal mobility is crucial for engaging and retaining talent

Internal mobility is all about the movement of employees from one position to the next within an organisation. Now more than ever, businesses need to build a growth-oriented and flexible workforce to improve retention, leadership and engagement. Organisations in Switzerland today need to be open to new challenges and make sure their employees always have opportunities to take on new responsibilities and move up in the company. It’s no secret that employees who are happy and engaged will be more motivated to do their best work, so development opportunities should be taken seriously by all companies. Internal mobility is an effective way of filling skills gaps and delivering seamless talent acquisition – and it’s essential for the success of any organisation. Here’s why:   Nurture high-potentials   Internal mobility is hugely important when it comes to nurturing high-potential employees. Having an internal mobility strategy enables businesses to take advantage of the most promising talent and ensure they remain at the company. It’s widely understood that millennial workers change companies more frequently than older generations. That’s why taking an internal approach to moving employees to new roles and adding responsibilities shows you’re invested in the people that work within your company, which is key to retainment. When you identify and nurture the best talent in your organisation, you can create an agile workforce with a team of professionals with cross-functional knowledge and expertise.   Builds a culture of learning   One of the key benefits of focusing on internal mobility is that it builds a culture of continuous learning. First of all, it’s a change in mindset that asks leaders to support a culture of challenge and growth and encourages employees to plan for the next stage in their careers. A learning culture is crucial to securing employee productivity, engagement and enthusiasm. The best employees want to keep expanding their knowledge and learn new skills quickly for their professional development. An internal mobility program can pave the way for a strong learning culture, which can make a more adaptable organisation. In a learning culture, employees actively share each other knowledge, which means problems can get solved more quickly. In this way, employees will be more engaged and more likely to stay at the company for longer.    Business development    Without retaining employees and keeping them engaged, it’s difficult for a company to develop and drive internal growth. Organisations need to think strategically about why people join their companies and why they choose to stay. Often, it’s the work-life balance, culture and learning opportunities that make people enjoy their roles and feel valued. Internal mobility feeds into all areas of business development and growth. An internal mobility strategy can help companies find potential leaders who can empower their businesses in the future. Above all, companies should have an internal talent pipeline ready to fill new positions when needed. Hiring externally takes time and there’s always the risk of a candidate leaving the role prematurely. Therefore, investing in internal mobility is an effective way to empower your workforce, which in turn, can future-proof your business.   Swisslinx has the expertise to help your business grow   Swisslinx is a recruitment leader in a wide range of markets, including financial services, technology and healthcare and life sciences. Our team of dedicated consultants have years of experience in delivering quality recruitment expertise and sourcing the best candidates on both a permanent and contractual basis. We’ve established excellent consultative partnerships with our clients and candidates, and we pride ourselves on our quality service, built on insightful knowledge and experience. If you’d like to know more about our service, contact our team today.  

READ MORE