How to strengthen your personal brand

Posting date: 30 March 2021

Personal branding is everywhere in today’s digital age. With the rise of influencers on social media platforms, personal branding has become an industry in itself – and it’s now a vital part of an employee’s journey as they build their career. The concept of the personal brand is well established in the business world. A personal brand lays the foundation for success in the future, so it’s important to start building your public persona early.


Since there’s now so much competition in this changing workplace landscape, it’s never been more important to build a strong personal brand that enables you to stand out uniquely from other professionals. Research has shown that employers frequently screen candidates through social media. Therefore, how you present yourself online is now crucial for securing job opportunities. But how do you brand yourself online and build credibility? Here are some keys ways that professionals can improve their digital footprint and build a strong personal brand. 


Create an engaging social media presence 


With the growth of LinkedIn, blogging, and other social media networks, it’s never been easier to create a compelling social media presence. One of the best ways to impress employers and strengthen your personal brand is by adding as much detail as possible to your LinkedIn profile. This includes showcasing your endorsed skills, an interesting headline and a creative description that discusses your accomplishments and any recommendations. It’s important to make sure your social networks tell a cohesive story, which can help to establish yourself as a positive, friendly professional, boosting your personal brand as a result.


Be consistent in your communications


When it comes to building and strengthening your personal brand, it’s important to know that results won’t happen immediately. It’s a lifelong commitment that requires patience. However, without consistency in your communications, it’s very difficult to make any progress. For example, all your social media channels need to have the same tone of voice and communicate the same message. Even the smallest of inconsistencies can have an impact on personal brand effectiveness. It can be difficult to think of yourself as a brand, but personal branding is all about consistently reinforcing your story, whether that’s through written content or video. Your CV says a lot about your experience, but when you’re consistently publishing original content, it demonstrates to employers that you’re self-motivated and passionate about your career.


Find a niche and make it your own


It’s much easier to be consistent with your messaging when you have a focus. One of the best ways to strengthen your personal brand is by showing that you’re well versed in a single topic. For example, if you’re looking to move into the financial services sector, keep your messaging focused on that target demographic, as it will be much easier for others to define your personal brand. Having a niche focus is important because it allows you to build your brand around your desired market or ideal employer. Narrowing the focus around your personal brand makes you more easily identifiable and can lead to more specific job opportunities. 


Network effectively


Networking is hugely important in building and maintaining your personal brand. So, make sure you engage with people online and offline and cultivate these relationships over time. There is a multitude of ways to connect with people, like joining groups and conversations on social media. While networking through LinkedIn is key, take the time to attend networking events and virtual conferences to meet valuable, relevant people who can help with your career. All of these relationships contribute to the development of your personal brand, because the more you engage, the more you grow.


Are you looking for the next step in your career?


Building a strong personal brand is hugely important for your career growth. Always invest time in engaging with new relationships, conferences and projects that you could showcase, as a part of your brand. The idea of a brand no longer just applies to companies. At Swisslinx, we’re passionate about career development and helping candidates secure their ideal role. We constantly add value to our clients and candidates and are dedicated to building positive relationships with those we work with. Our team of specialist consultants recruit for roles in various markets, including financial servicesdigital and technology, as well as health and life sciences. If you’re seeking a new role, contact our team today to discuss how we can help.

In a post-pandemic world, which jobs will continue to thrive?

The impact of the COVID-19 pandemic on economies and corporations has been dramatic, to say the least. Countries around the world have been forced to grapple with enormous change and adjust to the new normal of remote working, and the increasing use of digital technology. As we move into the post-pandemic world, professionals will have to be more self-reliant and flexible – and seek out the most in-demand roles to future proof their careers. Before the outbreak, the job market was still highly competitive and ever-evolving, but with the pandemic disrupting the landscape, certain roles will grow faster than others. Therefore, it’s time to take a look at the jobs with the highest demand, to help talent leaders and candidates make better decisions post-pandemic.   Cybersecurity roles   Cybersecurity is one of the most in-demand roles in technology. Over the years, cybersecurity job postings have increased dramatically and with the pandemic forcing many companies to adopt a remote working culture, this has posed new security challenges. Research has shown that the number of cyber-attacks in Switzerland during the height of the pandemic was up three times more than normal. Since there are more people now working from home, there’s more data available in the cloud, which means many companies are more vulnerable to attacks. In early 2021, many security bodies in Switzerland were targeted by malicious email that appeared to come from trusted organisations, like the police and banks, further exemplifying that cybersecurity risks have become a huge problem. Therefore, cybersecurity experts will be hugely in-demand and these professionals can look forward to many opportunities in the field.   Data analysts and scientists    Research has shown that by 2025, 97 million new roles will emerge, most of which will be driven by automation and data. In a post-pandemic world, there’s no doubt that businesses will continue to rely on advanced technology to understand the origin of different data sets. This means that data analysts will be highly sought after over the next few years. With more people working remotely and with more technology-based roles on the horizon, the amount of data generated is only going to increase. All of this data needs to be managed and analysed to understand correlations, and to draw meaningful conclusions. Big data is everywhere now and the pandemic has accelerated this shift toward machine learning and smart communication.   Software developers   It’s no secret that Switzerland’s technology scene has become one of the most advanced in Europe, with Zurich standing up as a powerhouse for the country’s digital technology. There’s a great demand for software developers with growing numbers in Switzerland, and research has shown that there was over 155,700 registered software developers in 2019, a figure which has likely grown since. Companies will increasingly need software developers to build the digital infrastructure for their projects in the post-pandemic world. Also, artificial intelligence investment increased during the pandemic, with more companies implementing AI into their products and processes. This means that businesses will need developers with AI skills and experience. And with more people spending time online, the role of developers has become even more crucial for a wide range of businesses.   Why not contact our friendly team of recruitment specialists?   There’s a wide variety of roles set to thrive in the post-pandemic world, but what remains clear is that these jobs will be digital and technology-focused. At Swisslinx, we’re committed to keeping pace with all the changes within the digital and technology markets. Our team of recruitment specialists have years’ of experience in recruiting top candidates, and we’ve built excellent relationships as a result. Whether you’re looking to recruit or are seeking new roles in Switzerland, contact us today to speak to a member of the team. We’re always happy to help. <!--[if !supportLineBreakNewLine]--> <!--[endif]-->


How technology facilitates the recruitment process

The wonders of technology have paved the way for more options than ever to attract and recruit the best talent. Today, many companies opt for a data-driven approach which means hiring managers and leaders can create a clearer picture of who they need to hire. There’s a variety of tools emerging on the market, allowing companies to take a much more holistic view of the recruitment process. With so many platforms changing recruitment, it can be difficult to identify which ones present the best opportunities. So below, we’ve outlined precisely how technology has improved the recruitment process.   Streamlined recruitment process   One of the major benefits of technology in the recruitment process is that it eliminates manual effort, helping companies to strategize and improve workflow. Technology enables HR managers to automate much of the hiring process, such as repetitive tasks like matching candidates. Many organisations are facing the reality of hiring and onboarding new candidates in a remote environment. Companies are now having to be more adaptable and innovative in their recruitment. However, there’s no question that video interviewing saves time and allows easy collaboration with team members. Technology, ultimately, allows businesses to review and screen candidates much more effectively and efficiently.    Enhanced employer branding   There’s no denying the impact that technology has on a company’s employer brand. When it comes to recruitment, the employer brand is crucial for attracting the top talent, especially when you have a large pool of candidates. The employer brand is improved greatly by the presence of digital technology. For example, social media and analytics have created new opportunities for recruiters to build a unique employer brand, and establish strong relationships with candidates. With analytics dashboards, recruiters and hiring managers can assess the performance of their campaigns, and create a better experience for candidates. Investing in talent management software is an excellent way for businesses to implement a framework that allows companies to recruit new candidates, all the while growing their employer brand.   Global reach to find candidates   Technology has made it much easier for businesses to find candidates from anywhere in the world. There's now a range of platforms and professional networks, like LinkedIn that recruiters can use to find candidates with the right skills, regardless of location. With the rise of remote working in Switzerland and throughout the world, there's now much more opportunity for recruiters to find candidates globally. However, businesses must plan carefully to ensure when they hire remote employees that they maintain a consistent global culture. Using data, businesses can learn about global hiring trends which can help them decide on the best approach to take. Global hiring has transformed recruitment and technology has no doubt played a key role in this change.   Artificial intelligence   Over the years, Switzerland has become a hub for artificial intelligence, establishing itself as one of Europe’s most innovative countries. There’s no surprise, then, that AI has made its way into recruitment. While in its early stages, AI has already improved performance and productivity in recruitment. For example, AI chatbots have become much more common. Many companies program chatbots to ask candidates routine questions as well as for further communication during the process. This means companies can save time on manually sending out emails to candidates. AI is also being used to screen candidates’ CVs and evaluate skills. As a result, recruiters can find the best candidates for specific roles based on data mining, allowing them to identify their potential. Finding the right balance between recruiters and technology is crucial in recruitment. While companies can rely on AI for making the hiring process more efficient, building human relationships with candidates remains key for overall engagement.   How can Swisslinx help your business?   There’s no doubt that technology has had a massive impact on recruitment. At Swisslinx, we have an outstanding team of consultants who are well-equipped with the latest technologies. Our team is dedicated to providing a quality recruitment service, and we pride ourselves on our ability to build strong relationships with clients and candidates. We recruit the best candidates into various sectors, including digital and technology, financial services and life sciences. Swisslinx has a great understanding of these different markets and can deliver the best expertise to your business. Contact us today if you would like to find out more about how we can help. We look forward to hearing from you soon.