An overview of the trends shaping the financial services industry

Posting date: 16 August 2021

Switzerland is one of the leading countries for financial services. Globally, the financial market has been forced to adapt to a new environment as a result of the rise of digitisation and the impacts of the COVID-19 pandemic. Whether it be asset management or investment banking, there’s been huge changes in the industry. With changing expectations and demands from customers, banks are having to adjust their strategies to stay competitive in this digital landscape. Below, we’ve outlined a few top trends that are having a huge impact on the financial services industry.




Hyper-personalisation is one of the biggest trends in the financial service sector. Thanks to digitization, customers today expect immediacy and greater visibility of their financial affairs. Thanks to big data and AI, providing a highly personalised experience for customers is now possible. There’s a wide range of services and products which can feel overwhelming for customers. In the finance world, hyper-personalisation solves this problem by offering banking products tailored to the customer's needs. AI-powered hyper-personalisation allows companies to gather customer data and deliver more relevant products. As a result, this personalised experience is much more concise for the end-user. For banks, hyper-personalisation is a key way of standing out among the competition in challenging financial conditions.




In recent years, many banks and financial institutions have partnered with fintech companies to improve their digital experiences. Several fintech companies in Switzerland are currently disrupting the financial space. For example, Zurich-basedapp Numbrs is an app that enables customers to easily manage multiple bank accounts. The platform allows users to track and manage their income across various accounts while automatically categorising the expenses of the user. Additiv is another Zurich-based company fintech platform that helps banks maximise their customer engagement through digital solutions. The partnerships between banks and fintech companies are redefining financial services, creating a much more efficient and highly advanced environment for customers.


Voice technology


Voice technologies and speech recognition have been growing in recent years. There’s no doubt that voice search saves time and makes it much easier for users to interact with banking apps. Mobile apps made banking more accessible than ever, but voice search adds another layer of unified communication and it can be used for biometric security since voices can be differentiated between one another. Biometric security – which is hardware that captures a users’ identity – has been one of the top trends in the global market, and voice-based applications are becoming a key way for financial services to keep user data secure. Voice search benefits financial services and banking in a multitude of ways, including improving the customer experience with streamlined banking. While there aren’t any regulations or standards for how financial services can leverage voice technology to its full potential, it’s no doubt a big leap forward in the finance and banking environment. 


Are you looking to recruit finance professionals?


At Swisslinx, we have an outstanding team of recruitment consultants who specialize in hiring the best talent for roles in the financial services industry. We provide recruitment expertise to clients within asset management, wealth management, investment banking and insurance. We’re a strong partner in talent acquisition and our consultants have an excellent knowledge of the financial market. 


Over the years, we’ve built great relationships with our clients and candidates, and we’ve been focused on delivering a high-quality recruitment service. We strive to exceed the expectations of those we work with. If you would like to find out more about financial services recruitment, contact us today and keep reading our blog for more interesting insights.