What does the post-Covid workplace look like - and how can businesses thrive?

Posting date: 13 October 2020

In the US, 41% of the workforce is expected to continue working partly remotely beyond Covid-19, compared to the 30% prior to the outbreak. A similar trend is expected to sweep over the globe, meaning that in the post-Covid landscape companies that are ‘remote-friendly’ may gain a competitive edge. Though the damaging effects of coronavirus will be felt for some time, for some industries the pandemic is likened to a double-edged sword. So, can the post-Covid workplace be more productive and enable businesses to thrive?

 

When, where and how?

 The 9-5 working model was one greatly favoured by businesses around the globe, but with commuting times creeping up and taking precious time away from employees’ personal lives a gradual shift towards flexible working was forming even before the virus outbreak. Now, with 80% of employees stating they’ve enjoyed the transition to home working, it’s hard to imagine the age-old working pattern being put back into play.

 

In countries like Wales, the government is exploring new options where cities are no longer the hub of the working world. Instead, smaller co-working spaces will be set up in housing districts – thereby cutting pollution and improving the work-life balance while still creating that sense of community on a smaller scale. As companies strive to keep their culture alive and prioritise the employee work-life balance, new flexible working practices will begin to take root.

 

Similarly, technology has demonstrated its power to create new working practices and has shown business leaders that remote does not equal diminished collaboration. Within days, Zoom confidently replaced client meetings and over weeks conferences moved to the digital space too.


This is a cause for celebration for introverted employees but a challenge for companies to understand their teams’ behavioural drives and examine how to make remote-working work for everyone. As the employee tech stack continues to grow to include more collaboration tools such as Asana and Trello, so will the job opportunities for software developers.

 

The workplace culture

Workplace culture is key when securing top talent and promoting employee engagement, but the remote working model appears to pose a threat to carefully nurtured cultures. However, culture is intangible and a physical workspace is not essential to enforce company values and behaviours.

 

Covid-19 presents the opportunity to fortify culture. To do so leaders need to establish creative solutions that encourage autonomous working and actively engage the workforce, but a one-size-fits-all approach will not suffice. A McKinsey survey found a huge discrepancy amongst remote workers with children or dependents, with 63.2% of males and 38.5% of females revealing they are engaged with their work.

 

Technology will become cemented at the core of all businesses

2020 marked the fifth decade of the Information Age – a period which has seen technology play an increasingly important role in everyday life and business. No period has witnessed such rapid development, with technology transforming the way humans communicate, creating jobs that were unheard of a few years ago and improving the overall quality of life. While coronavirus was a threat to all this and more, it gave technology the platform to prove its value and has propelled the adoption of technology forward two years, paving the way for a more automated working world.

 

How businesses can thrive post-Covid

The ability to thrive hinges on adaptability. Businesses that hire individuals with this transferrable skill and back projects that are centred around this idea will likely survive the pandemic and flourish in the post-Covid world. Where Covid-19 initially forced industries into reactive decisions, now the stance will change to a proactive one. This has drawn out operational inefficiencies and demonstrated how the new world of working can be more productive than before.

 

One example of this is the life sciences industry. Globally, 826 companies have noted a disruption to clinical trials, of which over 50% are US-based and 3.7% located in Switzerland. The banning of nonessential appointments was a challenge for life sciences companies but the response was to take a new approach to study, investing more in digital technologies for remote appointments and using smartphone apps to improve patient care management.

 

Helping you hiring during uncertain times

Since 1999, we’ve been providing unmatchable talent acquisition solutions to Swiss companies and the international market. Hiring in these uncertain times calls for recruitment expertise and this is where Swisslinx can help. Learn about our client services, or if you’re looking for a job take a look at our financial services roles.

 

Get in touch to discuss your needs.

In a post-pandemic world, which jobs will continue to thrive?

The impact of the COVID-19 pandemic on economies and corporations has been dramatic, to say the least. Countries around the world have been forced to grapple with enormous change and adjust to the new normal of remote working, and the increasing use of digital technology. As we move into the post-pandemic world, professionals will have to be more self-reliant and flexible – and seek out the most in-demand roles to future proof their careers. Before the outbreak, the job market was still highly competitive and ever-evolving, but with the pandemic disrupting the landscape, certain roles will grow faster than others. Therefore, it’s time to take a look at the jobs with the highest demand, to help talent leaders and candidates make better decisions post-pandemic.   Cybersecurity roles   Cybersecurity is one of the most in-demand roles in technology. Over the years, cybersecurity job postings have increased dramatically and with the pandemic forcing many companies to adopt a remote working culture, this has posed new security challenges. Research has shown that the number of cyber-attacks in Switzerland during the height of the pandemic was up three times more than normal. Since there are more people now working from home, there’s more data available in the cloud, which means many companies are more vulnerable to attacks. In early 2021, many security bodies in Switzerland were targeted by malicious email that appeared to come from trusted organisations, like the police and banks, further exemplifying that cybersecurity risks have become a huge problem. Therefore, cybersecurity experts will be hugely in-demand and these professionals can look forward to many opportunities in the field.   Data analysts and scientists    Research has shown that by 2025, 97 million new roles will emerge, most of which will be driven by automation and data. In a post-pandemic world, there’s no doubt that businesses will continue to rely on advanced technology to understand the origin of different data sets. This means that data analysts will be highly sought after over the next few years. With more people working remotely and with more technology-based roles on the horizon, the amount of data generated is only going to increase. All of this data needs to be managed and analysed to understand correlations, and to draw meaningful conclusions. Big data is everywhere now and the pandemic has accelerated this shift toward machine learning and smart communication.   Software developers   It’s no secret that Switzerland’s technology scene has become one of the most advanced in Europe, with Zurich standing up as a powerhouse for the country’s digital technology. There’s a great demand for software developers with growing numbers in Switzerland, and research has shown that there was over 155,700 registered software developers in 2019, a figure which has likely grown since. Companies will increasingly need software developers to build the digital infrastructure for their projects in the post-pandemic world. Also, artificial intelligence investment increased during the pandemic, with more companies implementing AI into their products and processes. This means that businesses will need developers with AI skills and experience. And with more people spending time online, the role of developers has become even more crucial for a wide range of businesses.   Why not contact our friendly team of recruitment specialists?   There’s a wide variety of roles set to thrive in the post-pandemic world, but what remains clear is that these jobs will be digital and technology-focused. At Swisslinx, we’re committed to keeping pace with all the changes within the digital and technology markets. Our team of recruitment specialists have years’ of experience in recruiting top candidates, and we’ve built excellent relationships as a result. Whether you’re looking to recruit or are seeking new roles in Switzerland, contact us today to speak to a member of the team. We’re always happy to help. <!--[if !supportLineBreakNewLine]--> <!--[endif]-->

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How to strengthen your personal brand

Personal branding is everywhere in today’s digital age. With the rise of influencers on social media platforms, personal branding has become an industry in itself – and it’s now a vital part of an employee’s journey as they build their career. The concept of the personal brand is well established in the business world. A personal brand lays the foundation for success in the future, so it’s important to start building your public persona early.   Since there’s now so much competition in this changing workplace landscape, it’s never been more important to build a strong personal brand that enables you to stand out uniquely from other professionals. Research has shown that employers frequently screen candidates through social media. Therefore, how you present yourself online is now crucial for securing job opportunities. But how do you brand yourself online and build credibility? Here are some keys ways that professionals can improve their digital footprint and build a strong personal brand.    Create an engaging social media presence    With the growth of LinkedIn, blogging, and other social media networks, it’s never been easier to create a compelling social media presence. One of the best ways to impress employers and strengthen your personal brand is by adding as much detail as possible to your LinkedIn profile. This includes showcasing your endorsed skills, an interesting headline and a creative description that discusses your accomplishments and any recommendations. It’s important to make sure your social networks tell a cohesive story, which can help to establish yourself as a positive, friendly professional, boosting your personal brand as a result.   Be consistent in your communications   When it comes to building and strengthening your personal brand, it’s important to know that results won’t happen immediately. It’s a lifelong commitment that requires patience. However, without consistency in your communications, it’s very difficult to make any progress. For example, all your social media channels need to have the same tone of voice and communicate the same message. Even the smallest of inconsistencies can have an impact on personal brand effectiveness. It can be difficult to think of yourself as a brand, but personal branding is all about consistently reinforcing your story, whether that’s through written content or video. Your CV says a lot about your experience, but when you’re consistently publishing original content, it demonstrates to employers that you’re self-motivated and passionate about your career.   Find a niche and make it your own   It’s much easier to be consistent with your messaging when you have a focus. One of the best ways to strengthen your personal brand is by showing that you’re well versed in a single topic. For example, if you’re looking to move into the financial services sector, keep your messaging focused on that target demographic, as it will be much easier for others to define your personal brand. Having a niche focus is important because it allows you to build your brand around your desired market or ideal employer. Narrowing the focus around your personal brand makes you more easily identifiable and can lead to more specific job opportunities.    Network effectively   Networking is hugely important in building and maintaining your personal brand. So, make sure you engage with people online and offline and cultivate these relationships over time. There is a multitude of ways to connect with people, like joining groups and conversations on social media. While networking through LinkedIn is key, take the time to attend networking events and virtual conferences to meet valuable, relevant people who can help with your career. All of these relationships contribute to the development of your personal brand, because the more you engage, the more you grow.   Are you looking for the next step in your career?   Building a strong personal brand is hugely important for your career growth. Always invest time in engaging with new relationships, conferences and projects that you could showcase, as a part of your brand. The idea of a brand no longer just applies to companies. At Swisslinx, we’re passionate about career development and helping candidates secure their ideal role. We constantly add value to our clients and candidates and are dedicated to building positive relationships with those we work with. Our team of specialist consultants recruit for roles in various markets, including financial services, digital and technology, as well as health and life sciences. If you’re seeking a new role, contact our team today to discuss how we can help.

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