An Overview of Switzerland’s thriving technology market

Posting date: 01 December 2020

Switzerland has long been a world leader in innovation and technology. Ranked as the most innovative country in the world by the Global Innovation Index, the country remains at the forefront of science and technological research. Switzerland has always been quick to utilize new technologies to create robust innovation across a range of industries, from the financial services to healthcare and life sciences.

 

Over the years, Switzerland has gained a reputation for being the centre for research around artificial intelligence. Indeed, the country currently holds the most AI patents in the European health care industry. And as Switzerland continue to invest in new technologies, we can expect smarter applications to appear across all industries. With all this in mind, let’s take a look at Switzerland’s thriving technology market in more detail.

 

Switzerland’s tech hubs

In Switzerland, fintech is a key driver of innovation throughout the country, paving the way for several tech hubs. For example, the Swiss city of Zug, not too far from Zurich, is home to bitcoin and blockchain start-ups. Blockchain technology is used in a wide range of industries, including insurance and logistics. The city has become so synonymous with the tech movement that it earned the nickname “Crypto Valley” – and it’s the fastest growing technology hub in Europe. In a 2018 report, it was shown that the city grew by 177% in the number of tech-related events. Since then, Crypto Valley has continued to thrive, even in the face of uncertainty around the COVID-19 pandemic. With its ever-expanding pool of developers and software companies, Switzerland has become a tech hub paradise. Other cities like Lausanne have very successful technology companies, with a focus on AI, health tech and energy.

 

Tech start-ups

Since 1996, the number of start-ups in Switzerland has increased by 700%, with Zurich taking up most of the share. It’s important to know that Switzerland is one of the most expensive places to start a business, due to high living costs. Despite this, Switzerland has still managed to become one of the go-to countries for starting a technology company. Some of the most notable tech start-ups in recent years include Bestmile, a software company that provides autonomous vehicles, and they have offices in San Francisco and London. In 2019, it was named one of the top five best Swiss start-ups in an annual competition. Further afield in the Swiss start-up world is Flyability. Founded in 2014, the company build drones that can be used indoors to check for security and safety and dangerous spaces. The company raised 16m in total to build the drones, which promise to provide fully autonomous inspection. Flyability is focused on reducing risk for workers in confined spaces, and for the environment itself.

 

Key trends

Several key technology trends are making waves in Switzerland. Wearable technology, for example, is having a huge impact on the Swiss insurance industry. It has the potential to help companies better understand their customers with the use of data, and as a result, manage risk and improve processes. Other trends like big data and robotics are big players and have been gaining momentum in recent years, especially in the Swiss healthcare sector. These technologies have the potential to tackle a variety of challenges in healthcare, as outlined in the digital opportunity report by the University of St. Gellen. More data and optimisation can lead to better decision-making in healthcare and create more trust for patients. There’s no doubt Switzerland has developed into an innovative hub for all kinds of technology, all of which continue to fuel the economy at a rapid rate.

 

Are you looking for your next opportunity in technology?

At Swisslinx, we have a deep understanding of the digital and technology industry. It’s a sector that continues to evolve, with innovations coming out daily. Our team of consultants are always up to date with the latest trends in the tech market, and they use their knowledge to support candidates. If you’re looking to land your next role in technology, take a look at our job page for more information.

In a post-pandemic world, which jobs will continue to thrive?

The impact of the COVID-19 pandemic on economies and corporations has been dramatic, to say the least. Countries around the world have been forced to grapple with enormous change and adjust to the new normal of remote working, and the increasing use of digital technology. As we move into the post-pandemic world, professionals will have to be more self-reliant and flexible – and seek out the most in-demand roles to future proof their careers. Before the outbreak, the job market was still highly competitive and ever-evolving, but with the pandemic disrupting the landscape, certain roles will grow faster than others. Therefore, it’s time to take a look at the jobs with the highest demand, to help talent leaders and candidates make better decisions post-pandemic.   Cybersecurity roles   Cybersecurity is one of the most in-demand roles in technology. Over the years, cybersecurity job postings have increased dramatically and with the pandemic forcing many companies to adopt a remote working culture, this has posed new security challenges. Research has shown that the number of cyber-attacks in Switzerland during the height of the pandemic was up three times more than normal. Since there are more people now working from home, there’s more data available in the cloud, which means many companies are more vulnerable to attacks. In early 2021, many security bodies in Switzerland were targeted by malicious email that appeared to come from trusted organisations, like the police and banks, further exemplifying that cybersecurity risks have become a huge problem. Therefore, cybersecurity experts will be hugely in-demand and these professionals can look forward to many opportunities in the field.   Data analysts and scientists    Research has shown that by 2025, 97 million new roles will emerge, most of which will be driven by automation and data. In a post-pandemic world, there’s no doubt that businesses will continue to rely on advanced technology to understand the origin of different data sets. This means that data analysts will be highly sought after over the next few years. With more people working remotely and with more technology-based roles on the horizon, the amount of data generated is only going to increase. All of this data needs to be managed and analysed to understand correlations, and to draw meaningful conclusions. Big data is everywhere now and the pandemic has accelerated this shift toward machine learning and smart communication.   Software developers   It’s no secret that Switzerland’s technology scene has become one of the most advanced in Europe, with Zurich standing up as a powerhouse for the country’s digital technology. There’s a great demand for software developers with growing numbers in Switzerland, and research has shown that there was over 155,700 registered software developers in 2019, a figure which has likely grown since. Companies will increasingly need software developers to build the digital infrastructure for their projects in the post-pandemic world. Also, artificial intelligence investment increased during the pandemic, with more companies implementing AI into their products and processes. This means that businesses will need developers with AI skills and experience. And with more people spending time online, the role of developers has become even more crucial for a wide range of businesses.   Why not contact our friendly team of recruitment specialists?   There’s a wide variety of roles set to thrive in the post-pandemic world, but what remains clear is that these jobs will be digital and technology-focused. At Swisslinx, we’re committed to keeping pace with all the changes within the digital and technology markets. Our team of recruitment specialists have years’ of experience in recruiting top candidates, and we’ve built excellent relationships as a result. Whether you’re looking to recruit or are seeking new roles in Switzerland, contact us today to speak to a member of the team. We’re always happy to help. <!--[if !supportLineBreakNewLine]--> <!--[endif]-->

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How to strengthen your personal brand

Personal branding is everywhere in today’s digital age. With the rise of influencers on social media platforms, personal branding has become an industry in itself – and it’s now a vital part of an employee’s journey as they build their career. The concept of the personal brand is well established in the business world. A personal brand lays the foundation for success in the future, so it’s important to start building your public persona early.   Since there’s now so much competition in this changing workplace landscape, it’s never been more important to build a strong personal brand that enables you to stand out uniquely from other professionals. Research has shown that employers frequently screen candidates through social media. Therefore, how you present yourself online is now crucial for securing job opportunities. But how do you brand yourself online and build credibility? Here are some keys ways that professionals can improve their digital footprint and build a strong personal brand.    Create an engaging social media presence    With the growth of LinkedIn, blogging, and other social media networks, it’s never been easier to create a compelling social media presence. One of the best ways to impress employers and strengthen your personal brand is by adding as much detail as possible to your LinkedIn profile. This includes showcasing your endorsed skills, an interesting headline and a creative description that discusses your accomplishments and any recommendations. It’s important to make sure your social networks tell a cohesive story, which can help to establish yourself as a positive, friendly professional, boosting your personal brand as a result.   Be consistent in your communications   When it comes to building and strengthening your personal brand, it’s important to know that results won’t happen immediately. It’s a lifelong commitment that requires patience. However, without consistency in your communications, it’s very difficult to make any progress. For example, all your social media channels need to have the same tone of voice and communicate the same message. Even the smallest of inconsistencies can have an impact on personal brand effectiveness. It can be difficult to think of yourself as a brand, but personal branding is all about consistently reinforcing your story, whether that’s through written content or video. Your CV says a lot about your experience, but when you’re consistently publishing original content, it demonstrates to employers that you’re self-motivated and passionate about your career.   Find a niche and make it your own   It’s much easier to be consistent with your messaging when you have a focus. One of the best ways to strengthen your personal brand is by showing that you’re well versed in a single topic. For example, if you’re looking to move into the financial services sector, keep your messaging focused on that target demographic, as it will be much easier for others to define your personal brand. Having a niche focus is important because it allows you to build your brand around your desired market or ideal employer. Narrowing the focus around your personal brand makes you more easily identifiable and can lead to more specific job opportunities.    Network effectively   Networking is hugely important in building and maintaining your personal brand. So, make sure you engage with people online and offline and cultivate these relationships over time. There is a multitude of ways to connect with people, like joining groups and conversations on social media. While networking through LinkedIn is key, take the time to attend networking events and virtual conferences to meet valuable, relevant people who can help with your career. All of these relationships contribute to the development of your personal brand, because the more you engage, the more you grow.   Are you looking for the next step in your career?   Building a strong personal brand is hugely important for your career growth. Always invest time in engaging with new relationships, conferences and projects that you could showcase, as a part of your brand. The idea of a brand no longer just applies to companies. At Swisslinx, we’re passionate about career development and helping candidates secure their ideal role. We constantly add value to our clients and candidates and are dedicated to building positive relationships with those we work with. Our team of specialist consultants recruit for roles in various markets, including financial services, digital and technology, as well as health and life sciences. If you’re seeking a new role, contact our team today to discuss how we can help.

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